beings how you have sold your soul to the devil - again.
"The ninth season of Bravo’s hit franchise, “Top Chef,” brings something new to the kitchen with a cutting-edge transmedia play sponsored exclusively by Toyota, allowing viewers to follow story lines across multiple platforms. Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story. Whether on mobile, web, tablets, social media or on-air, Bravo’s transmedia experience will incorporate a wide-reaching promotional strategy to drive users to engage and experiment with a new form of content storytelling."
Transmedia is a word not recognized on this media device. That says a lot right there.
More breathless thrills and chills PR here.