Tar and Abby

Monday, September 12, 2011

Bravo TV, Top Chef and Healthy Choice - RUN! Save yourselves!

"Today, Bravo and Healthy Choice®, a brand of ConAgra Foods, Inc., announced the launch of the largest integrated marketing partnership in their respective histories.... Bravo is always looking for ways to constantly innovate, furthering the proliferation of the brand while bringing value to our viewers and advertising partners,... The Healthy Choice partnership is a great example of leveraging all parts of the network to partner with an advertiser to jointly bring quality products to market.”

Heavy sigh...
Full groundbreaking!!! world saving!!! life changing!!! press release here.

9 comments:

Big Shamu said...

Really?? Healthy Choice? What next, Healthy Choice for Cats?

MakingSpace said...

OK that's a little weird to me. I thought Top Chef was about to go kerblooey. So is this a last-ditch effort to squeeze what little profit remains from the show?

Also, that press release was rather - breathless. I expected them to at least say the planned to market the stuff to the Delta Quadrant. Ha. Just the name NBCUniversal suggests they're trying to grab a bit of the Borg market share, no?

froggy said...

Top Chef is actually doing good - they are doing $KK quick fires and prizes. I remember the first one with them staying in tiny apts. with bunkbeds right across from a kitchenette. Now they live in luxury!
Project Runway is still in bitty Atlas apartments. (Okay, am totally a reality show junkie - at least for Bravo or former Bravo shows.)
And I totally agree with the over the top breathlessness.

Big Shamu said...

I like the bolts in her neck.

MakingSpace said...

See? She's been assimilated by the Borg. This is what I am telling you people.

froggy said...

I'm almost afraid to walk by the Healthy Choice section in the freezer aisle...

MakingSpace said...

Resistance is futile.

Dani said...

*insert scary laugh now*

Elizabeth Rose Stanton said...

Yes...BIG heavy sigh.